Introduction
For more than ten years in the market, The Bow Boutique has specialized in selling newborn essentials and clothes.

Challenge
MD Creative Team’s objective was to re-brand (Sadeem Baby Brand) with a new brand name and logo, with the consideration of keeping the current base audience and attracting new ones as (Sadeem Baby) has its strong reputation within the targeted demographic during the past years.

Solution
We wanted to make the audience feel the innocence and cuteness of newborn babies by choosing the white color that reflects purity and innocence with the pink color that reflects love. Moreover, we have chosen a typeface that adds a touch of elegance to the logo.

Results
The new logo design gives the brand a presence that aligns with its targeted market.