Introduction
Tawashco automative service & performance is an auto shop that provides empowerment services for automobiles in order to enhance its capabilities and make them ready for competing in races.

Challenge
Tawashco have reach a stage where it needs to redesign their visual identity in a way that reflects the concept of empowering automobiles & reflecting the sense of excitement, power and energy in the visual identity and at the overall shop experience.

Solution
Muharraqi’s Design team came up with the logo by merging the letters “T” and “P” and integrating color physiology in the logo by combining red, which represents excitement, energy, action, and passion, with black, which represents power. Moreover, the team created the slogan “Let’s Get Started Now!” to convey excitement and passion to Tawashco’s customers.

Results
The new visual identity that is created by Muharraqi Design team have successfully reflected the concept and experience that Tawashco Performance delivers to its targeted audience.